RSS

Under-Market Offers Are Back — Here’s How to Handle Them Like a Pro

After several years of strong seller’s markets in Calgary, things are starting to shift — and with that shift comes a familiar trend: under-market offers (a.k.a. lowball offers). 😬

But here’s the truth:
Getting a low offer doesn’t mean your home isn’t valuable — it means you’re in the negotiation phase of the market cycle.

Smart sellers know that how you handle these offers can make all the difference between frustration and a great deal. Let’s talk strategy.


1. Don’t Take It Personally 🙅‍♀️

First things first — don’t get offended.

Low offers aren’t personal; they’re tactical. Many buyers are testing to see where sellers will bend, especially in a cooling or balanced market.

Your job as a seller is to stay objective. Take a breath, look at the offer through a business lens, and remember: even a low offer means someone wants your home.

Pro tip: A low offer is still an opportunity — it’s better than no offer.


2. Always Respond 💬

Even if the offer feels insulting, don’t reject it outright.

When you respond — even with a firm counteroffer — you keep the conversation going. Negotiations often bridge surprising gaps, and what starts 5–10% below asking can still end up at a price you’re thrilled with.

Pro tip: Use a professional, calm tone in your counteroffer. Emotions can shut down deals faster than numbers can.


3. Understand Buyer Motivation 🎯

Buyers submit lower offers for a reason — sometimes it’s fear, sometimes it’s finances. Understanding why can help you strategize.

Common buyer motivations include:

  • Rising interest rates or affordability worries

  • Following poor online advice (“Always start low!”)

  • Overanalyzing market headlines

  • Wanting to feel they “won” the deal

Ask your REALTOR® to dig a bit deeper into the buyer’s circumstances. The more you know, the better you can respond.


4. Lean on the Data 📊

Data wins negotiations.

If your listing is priced correctly, you can confidently back up your value using comparable sales (comps), average days on market, and current inventory trends.

Pro tip: Have your REALTOR® prepare a short, professional response package showing how your price aligns with the market — not just emotion, but evidence.


5. Be Strategic, Not Stubborn 🤝

There’s a fine line between holding firm and losing a deal out of pride.

Sometimes meeting halfway — or offering a non-price incentive like flexible possession, leaving appliances, or covering part of the closing costs — can bring a buyer back to the table.

Pro tip: Every negotiation has leverage points beyond price. A creative strategy can win the deal without giving up your bottom line.


6. The Power of a Calm Seller 😌

Sellers who stay calm during negotiations nearly always end up with better results. Why?
Because buyers can sense desperation, frustration, or rigidity.

Staying professional and composed builds trust — and trust closes deals.

Pro tip: Lean on your REALTOR® to manage communication. They’re the buffer that keeps emotions in check and outcomes focused on results.


FAQs: Handling Low Offers in Calgary

Q: Should I reject a low offer right away?
No. Always counter — even if it’s firm. It keeps the conversation alive and often leads to stronger offers.

Q: Are low offers normal in today’s Calgary market?
Yes. With balanced conditions and more listings, buyers are testing sellers again — it’s part of the shift back to a healthier market.

Q: What if I don’t get another offer?
If offers are consistently low, your REALTOR® can help you reassess pricing, presentation, or marketing strategy.


Related Reading


Conclusion

Getting a low offer doesn’t mean you’ve lost the upper hand — it means it’s time to negotiate strategically.

In today’s Calgary market, under-market offers are a sign of shifting balance — and with the right approach, sellers who stay calm, informed, and flexible are still coming out ahead.

✨ Want to handle any offer with confidence? DM me “PROSELLER” for my free Smart Seller Negotiation Guide, packed with real-life scripts, pricing tips, and proven strategies to help you negotiate like a pro.


About Kristen Edmunds

Kristen Edmunds is a Calgary-area REALTOR® and Associate Broker with KIC Realty, specializing in acreages, luxury homes, and smart buy/sell strategies. With expertise in rural properties (water wells, septic, equestrian facilities) and a client-obsessed approach, Kristen helps buyers and sellers achieve their real estate goals with confidence and ease.


Read

🏡 THE $500 FIX THAT ADDS $5,000+ TO YOUR SALE PRICE

Small changes, big returns for Calgary sellers

Selling your Calgary home doesn’t have to mean breaking the bank on renovations. In fact, one of the most profitable pre-sale improvements can cost as little as $500 — yet help you pocket $5,000 or more when the offers come in.

Let’s break down what it is, why it works, and how you can make it happen.


💡 The Power of First Impressions

In real estate, buyers form an opinion of your home in the first 7 seconds. That’s why this fix is all about maximizing curb appeal — the very first thing potential buyers notice.

The $500 fix? A professional front door refresh with updated hardware and modern lighting.

Here’s why it works:

  • Psychology of Entry: Buyers associate a clean, stylish entrance with a well-maintained home.

  • Photography Boost: Your listing photos pop instantly, grabbing more clicks online.

  • Perceived Value: A small change creates a feeling of quality and care that influences offers.


🔨 How to Pull It Off Under $500

Here’s how you can transform your home’s entry without going over budget:

  1. Paint or Refinish the Front Door – Choose a bold, modern colour like navy blue, deep red, or black ($75–$150 for paint & supplies).

  2. Upgrade Door Hardware – Swap outdated handles for sleek, modern hardware ($100–$150).

  3. Install New Lighting – Add a stylish porch light to enhance both aesthetics and nighttime visibility ($100–$200).

  4. Fresh Planters or Seasonal Decor – Add symmetry with potted plants or a tasteful seasonal wreath ($50–$75).


📈 Why It Works in Calgary’s Market

In Calgary’s current real estate climate, buyers have more options and expect homes to be move-in ready. This $500 fix:

  • Sets Your Home Apart in online searches

  • Encourages Higher Offers because buyers feel confident in the home’s upkeep

  • Speeds Up Sales by making a stronger first impression during showings


🛠 Other High-ROI Mini Upgrades to Consider

If you want to double down on budget-friendly improvements before selling, consider:

  • Deep cleaning carpets

  • Power washing siding & walkways

  • Replacing outdated light switch covers

  • Refreshing cabinet hardware in kitchens & baths


📌 Final Takeaway

A strategic $500 investment in your front entrance can yield over 10x ROI when selling your Calgary home. In a market where first impressions matter more than ever, this simple project is a proven way to increase both interest and offers.


❓ FAQ: The $500 Fix for Sellers

Q: Can I do the work myself or should I hire a pro?
A: You can DIY if you’re confident in painting and installing hardware, but a pro can ensure a flawless finish.

Q: Does the colour I choose for my door matter?
A: Yes — choose modern, bold shades that contrast well with your home’s exterior.

Q: Is this worth it in a hot seller’s market?
A: Absolutely. Even in a hot market, a better first impression can lead to multiple offers and higher bids.


🔗 Related Reading


Kristen Edmunds is a Calgary-area REALTOR® and Associate Broker with KIC Realty, specializing in acreages, luxury homes, and smart buy/sell strategies. With expertise in rural properties (water wells, septic, equestrian facilities) and a client-obsessed approach, Kristen helps buyers and sellers achieve their real estate goals with confidence and ease.

Read
Data is supplied by Pillar 9™ MLS® System. Pillar 9™ is the owner of the copyright in its MLS®System. Data is deemed reliable but is not guaranteed accurate by Pillar 9™.
The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.