Thinking of selling your home in Calgary? One of the biggest decisions you’ll make isn’t about renovations or staging—it’s your pricing strategy. Price your home too high, and you risk scaring away potential buyers. Price it too low, and you leave money on the table. Here’s how to strike the perfect balance in today’s Calgary real estate market.
Why Pricing Matters More Than Ever
In a market where buyers are well-informed and inventory is increasing, homes that are overpriced get ignored. The first 7–14 days on the market are critical. That’s when your listing gets the most attention—on MLS, Realtor.ca, and through your REALTOR®’s marketing efforts. Miss that window, and your home risks going stale.
Top Pricing Mistakes Calgary Sellers Make
Overpricing based on emotion: Just because your home is meaningful to you doesn’t mean buyers will pay extra for sentiment.
Chasing the market down: If you start too high, you’ll likely have to reduce later—and often for less than if you priced correctly from the start.
Pricing based on what you “need” to get: Buyers don’t care what your goals are. They care about value and comparables.
How to Price It Right in Calgary
As a local REALTOR® with 15+ years of experience, I use recent sales data, buyer demand, and neighbourhood-specific trends to determine an optimal price that attracts the right audience.
We’ll also consider:
Current inventory levels
Days on market trends
Price brackets that buyers are searching within
The Bottom Line
Your home’s price tag is your most powerful marketing tool. In Calgary’s real estate market, strategic pricing leads to faster sales and better offers.
Thinking about selling? Contact me today for a personalized pricing review and market strategy—no pressure, just expert advice.
Kristen Edmunds is a REALTOR® and Associate Broker with KIC Realty, specializing in Calgary and surrounding areas. She helps sellers get top dollar with less stress by providing expert pricing, marketing, and negotiation strategies.
